Canopy

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Revenue Operations Analyst

by Jenna Hall

In today’s economic environment along with the proliferation of data, Increasing revenue is not a game of luck, it is a game of skill and trial and error. Revenue operations analysts are specialized in all avenues of revenue. A great revenue analyst knows exactly what is working in the company and what is not and they have a detailed plan of how to improve revenue at all times. 

What is a Revenue Operations Analyst?

A revenue operations analyst is essentially a multifaceted accountant with a seller’s mind. The analyst will track how the company is performing and they keep a close eye on how the company’s revenue is progressing. The analyst will then start analyzing the ways that the business’s revenue can be improved. This includes analysis such as researching current trends, leading and lagging indicators and determining the direction of trends and how their company compares to competitors in the industry. A revenue operations analyst might also take a look at all of the company’s products, segments, and lead velocity to see what is under or over performing in the market. One common occurrence may be an analyst suggesting moves such as taking underperforming products off the market, adjusting targets like buyer personas, and identifying where gaps in the process may slow down a sale.  

Why is it Important?

Being a great revenue operations analyst is a very important role in the overall success of a business. They work as a liaison between high executive team members, the marketing staff, and the sales staff to improve the revenue and efficiency of the company. A revenue analyst can even support innovation and change in the organization by researching up and coming trends that could drive greater revenue or impact existing pipeline. They drive important decision making by developing strategies that are backed by analytics to help their company succeed. A revenue operations analyst is so important to a successful company because they have research-backed knowledge about go-to-market operations and they understand what it takes to have efficient and productive teams inside their company. 

What Does Their Day Look Like?

Having a job as an analyst requires a significant amount of attention to detail, critical thinking, and analytical skills. An analyst spends their days in a variety of ways that all support the main goal of increasing revenue. One day an analyst might synthesize data, do lead analysis, and make recommendations to executives. The next day they could be fostering relationships with the sales team, customer success team, or the marketing team. Although every day might look different, one thing stays the same, a revenue operations analyst must be on top of their data at all times. Analysts will need to spend a considerable amount of time tending to their spreadsheets to make sure they have the most up to date information possible. The data in their spreadsheet is the most important factor in their ability to do their job well. Keeping this spreadsheet can be hard work and it is also prone to human errors; even if the data is error-proof the data-sheet is still extremely time-consuming. 

Software Solutions

Since the data needed to make informed decisions for revenue analysts is so important, sometimes the option that makes the most sense is to have software analyze the data instead of a human. Some software platforms do far more, some solutions have the ability to get the most up-to-date information and then analyze the data in the fraction of the time a human could do it. However, the software does not take the job of a revenue operations analyst. The analyst will be empowered to accelerate change even faster by saving countless hours analyzing data. With this extra time, analysts will be able to foster better relationships, create more detailed reports, and think of innovative solutions for their company. Simply put, the software helps analysts get back to being creative and driving change rather than crunching numbers all day. 

Canopy

A huge part of improving revenue starts with supporting the sales staff. Helping the sales team by driving productivity through individual assessments, improved tracking, and evaluation of past performance is important to the success of the team. Receiving information about the sales team like the seller’s effectiveness and selling statistics is extremely valuable. Figuring out all of this data by hand would take days, but Canopy has created a software that can do all of this in seconds. Canopy helps revenue operations analysts by: 

  • Analyzing key insights
  • Assessing risks that may impact sales teams the pipeline
  • Identifying seller strengths and weaknesses to drive improvement and increases revenue 
  • Streamlining the forecasting process
  • Answering the key questions around trends and risks

Canopy helps managers and analysts get the answers they need to improve revenue and continue the success of their company. See what else Canopy can do for your company here: https://canopy.io

Looking for more information? Check out some of our other pages!

Sales Performance Management Software

AI for Sales

Sales Activity Tracker 

Demand Forecasting Methods

Sales Team Productivity Software

Rev Ops

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